Since 2018 I have made illustrations, photo-illustrations and short reels for brands on Instagram — drawn characters stepping into real photographs, from phone launches and series premieres to the Istanbul Marathon and the centenary of the Republic. A selection, by year.

Also with: Sensodyne · Paribu · TheraNatur · Otokoç · Sneaks Up · Fenerbahçe · Sahne Tozu Tiyatrosu · İstanbul Maratonu.

• 2025
• 2024
• 2023
• 2022
• 2021
• 2020
• 2018

2025

Oct 2025 · reel

Beko

An auto-opening dishwasher that finishes in 58 minutes — set on a kitchen counter floating above the Golden Horn.

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Feb 2025 · post

TheraNatur

Throat-lozenge winter campaign: a city-scale figure at work high above Istanbul.

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2024

Jun 2024 · post

Ford Türkiye

Tourneo Courier launch for the “Rol Model” campaign — a gentleman from another era tips his hat to the new van.

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May 2024 · reel

Samsung · 990 EVO SSD

“Play, Work, Create!” — a VR gamer racing across the Bosphorus Bridge.

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2023

Nov 2023 · post

Tchibo × Istanbul Marathon

“Coffee of the Marathon” for the 45th Istanbul Marathon — a coffee break on the bridge the runners cross.

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Nov 2023 · reel

TCL

NxtPaper 11: a tablet that feels like paper, introduced by my own drawn alter ego.

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Oct 2023 · post

Akbank

#AyrılamamYolundan — the centenary of the Republic, a century of children carrying flags down the same street.

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2022

Jan – Feb 2022 · 3 posts

Samsung Türkiye

Galaxy S21+ winter series, continued: Unpacked night, how to expose for snow, and how not to slip on Eskişehir ice.

01 ↗ 02 ↗ 03 ↗

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May 2022 · post

Sensodyne

Nourish toothpaste — a giant squeezing a tube of foam over a castle of teeth.

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Oct 2022 · reel

Paribu Cineverse × Sahne Tozu

Theatre meets cinema: an animated tramp on the big screen announcing new acting courses.

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2021

Apr – Dec 2021 · 5 posts

Samsung Türkiye

A year of Galaxy S21 photo-illustrations, season by season: spring in the hills, water-skiing in Kuzguncuk, Bergama’s ruins, autumn cliffs and a winter of knitted scarves.

01 ↗ 02 ↗ 03 ↗ 04 ↗ 05 ↗

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Nov – Dec 2021 · 3 posts

Amazon Prime Video

The Wheel of Time premiere — Moiraine, Lan & Nynaeve and the Trollocs step out of the series into real landscapes.

01 ↗ 02 ↗ 03 ↗

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Sep 2021 · post

Avis × Fenerbahçe

“Sahada Beraber, Yolda Beraber” — two players towering over Şükrü Saracoğlu Stadium.

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Sep 2021 · post

Otokoç 2. El

Filenin Sultanları sponsorship: the national women’s volleyball team spiking over the Bosphorus Bridge.

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Oct 2021 · post

Paribu

İKSV Filmekimi sponsorship — friends reviewing the festival under a five-star billboard above the Bosphorus.

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Dec 2021 · post

Sneaks Up

Store opening at İzmir İstinyePark.

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2020

May 2020 · post

Samsung Türkiye

Ramadan series — an iftar table spread over the Bosphorus.

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2018

Mar 2018 · post

Samsung Türkiye

#benceböyle — an illustration series drawn onto photographers’ shots; here, Istiklal’s trams take over the street.

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